Heads up! The screenshots in this article are from Clipchamp for personal accounts. The same principles apply to Clipchamp for work and school accounts.
On this page
Video rules the marketing world in 2026. A well-planned campaign calendar turns scattered posts and emails into a unified strategy that delivers results. This guide gives marketing teams a clear view of key dates, cultural moments, and opportunities to engage audiences with standout video content.
With this calendar, marketing goals stay aligned and campaigns launch at the right time. Use every event as a chance to shine. If you're ready to plan ahead, browse this list and then use Clipchamp video editor to create scroll-stopping social videos for every occasion.
January video ideas
New Year's Day (January 1, 2026)
Start the year using New Year video templates, from motivational resolutions to wrap-up highlights. Set the tone for the entire marketing plan by understanding the target audience and their New Year goals.
National Geographic Day (January 27, 2026)
Encourage followers to share videos of their local environment or places they've travelled, highlighting the beauty of the planet. Use this day to also showcase any corporate social responsibility initiatives related to environmental conservation.
February video ideas
Super Bowl Sunday (February 8, 2026)
Invite NFL and sports fans to a video contest for the best game-day snack or touchdown dance. Use dynamic templates to create topical content celebrating the big game and the half-time show, inviting audiences to share their own Super Bowl festivities. Super Bowl LX will be held at Levi's Stadium in Santa Clara, California. Add this major sporting event to the marketing calendar to capture peak engagement.
Valentine's Day (February 14, 2026)
Every marketer loves Valentine's Day. Run a "best love story" video contest with a prize for the most touching or creative submission. Perhaps powered by the romantic video templates in Clipchamp? Explore more Valentine's Day video ideas, as Valentine's Day marketing campaigns consistently deliver high engagement rates.
Lunar New Year - Year of the Horse (February 17, 2026)
Ring in the Lunar New Year by sharing a video that showcases traditions, wishes, or a festive greeting. Given Lunar New Year’s significance around the world, this could be a great opportunity to explore cultural themes and engage with a diverse audience.
March video ideas
International Women's Day (March 8, 2026)
Celebrate women around the world by showcasing their achievements and contributions to society. Encourage audiences to create videos highlighting women who inspire them. Gather workplace events and appreciation ideas for International Women's Day, so the marketing team can spotlight female leaders and role models in the organization.
St. Patrick's Day (March 17, 2026)
Tap into the festive spirit by creating and sharing content that celebrates the patron saint of Ireland. Encourage audiences to share their St. Patrick's Day celebrations or themed video content. Utilize green-themed video templates in your content marketing.
National Puppy Day (March 23, 2026)
The internet loves sharing content about man’s best friend, and this day’s the perfect opportunity for light-hearted dog posts. Encourage followers to share the cutest videos of dogs of all shapes and sizes. Some fun sound effects and music will push content into peak adorableness.
April video ideas
April Fool's Day (April 1, 2026)
Start the month with a playful prank or a light-hearted video that showcases the brand's sense of humor. Encourage audiences to share their own April Fool's pranks on TikTok, using editable TikTok video templates.
Easter (April 5, 2026)
Celebrate the season of chocolate eggs and scavenger hunts with scroll-stopping Easter videos. Create event invitations, chocolate recipes, and social media ads with Easter themed templates and stock media from Clipchamp video editor. Share content across multiple marketing channels to reach the target audience effectively.
Earth Day (April 22, 2026)
Highlight environmental awareness by sharing tips on sustainable living or showcasing how brands make a difference. Initiate a campaign that invites audiences to share how they are making a difference for the planet, using videos to spread awareness and motivation.
May video ideas
Star Wars Day (May 4, 2026)
There’s no shortage of Star Wars content these days so don't fight the force. Create a fun, Star Wars-themed video. Invite the Star Wars-loving fans in the community to post their favorite quotes, scenes, characters, and opinions.
Cinco de Mayo (May 5, 2026)
Celebrate Mexican history and heritage by sharing videos that highlight Mexican and Mexican-American culture, traditions, and festivities. Leverage on-theme media in the Clipchamp content library to create Cinco de Mayo celebration videos that incorporate colorful templates and lively music.
Mother's Day (May 11, 2026)
An effective marketing calendar requires recognition of Mother's Day. Honor all the maternal figures in life by encouraging audiences to share personalized video tributes. Offer tips for adding heartfelt messages, photos, and music that guarantee a smile and a happy tear on the face of every mother, grandmother, auntie, or guardian. Personalized marketing efforts resonate deeply with the target audience on emotional occasions.
June video ideas
Pride Month (entire month)
Celebrate diversity, inclusion, allyship, and the LGBTQ+ community by encouraging audiences to share their stories, support, and celebrations through video. Here are some Pride Month video ideas to get creative energies flowing. Plan marketing activities throughout the entire month to show authentic support.
World Environment Day (June 5, 2026)
Show our planet some love through awareness and activism. Promote sustainability while encouraging audiences to do the same. Share eco-friendly initiatives or tips, and promote engagement by discussing them in the comments.
Father's Day (June 15, 2026)
Luckily, there's no shortage of Father's Day video ideas. Emotional, heart-warming videos that make use of family photos, home videos, and special messages are just the kind of content that could go viral on Father's Day. These marketing initiatives engage the entire team in creating authentic, meaningful content.
July video ideas
Independence Day (July 4, 2026)
Encourage followers to celebrate the Fourth of July with their families and friends. Promote safety by capturing a crowd-friendly display of fireworks. Or, celebrate the day's historical significance with a quote video, slideshow, or even a Hamilton sing-along. Include patriotic holidays in the marketing plan to connect with audiences on an emotional level.
World Emoji Day (July 17, 2026)
Tap into the fun by challenging audiences to tell a story using only emojis in their videos. Share a tutorial with followers on how they can use the Clipchamp free sticker feature to add emojis, animations, and GIFs to their videos. Distribute emoji content across all marketing channels for maximum reach.
International Friendship Day (July 30th, 2026)
Promote the value of friendship by inviting audiences to share videos celebrating their friends. A video slideshow is the perfect vehicle for condensing years of connection into a heart-warming hug of a video.
August video ideas
International Cat Day (August 8, 2026)
Celebrate the joy and companionship cats bring to our lives with video memes and other social media posts. Encourage followers to share their favorite cat videos or photos. The day can also be an opportunity to raise awareness of cat adoption and welfare.
World Photography Day (August 19, 2026)
Celebrate the art and science of photography with followers. Ask followers to create a video montage of their best photographs. Offer tips on how to enhance photo montage videos with music, transitions, and AI captions.
Women's Equality Day (August 26, 2026)
Commemorate the passage of the 19th Amendment to the United States Constitution, which granted women the right to vote. Share stories of influential women or historical figures who have inspired change. Promote a video celebrating and raising awareness of women's equality to followers.
September video ideas
International Literacy Day (September 8, 2026)
International Literacy Day is a great addition to a marketing calendar template. It highlights the importance of literacy as a fundamental human right. Encourage audiences to share their reading journeys, favorite books, or literacy projects they are involved in.
Oktoberfest (September 19 – October 4, 2026)
It makes sense to think it starts in October. However, the world's largest food and drink festival and traveling carnival actually begins on the third Saturday of September. It then finishes on the first Sunday of October. Encourage followers to celebrate Bavarian culture with videos featuring bratwurst recipes and vlog highlights.
International Day of Peace (September 21, 2026)
Promote peace and harmony on this day by encouraging your followers to create videos that reflect their vision of peace. These can be clips of personal reflections, community service, or promoting discussion. Showcase acts of kindness set to calming, Zen music to tug at followers' heartstrings.
October video ideas
International Coffee Day (October 1, 2026)
Celebrate coffee culture by suggesting fun video challenges or tutorials. Try "My Morning Coffee Routine" or "The Best Coffee Spots in My City." Promote café Coffee Day deals and specials with the perfect video template for coffee lovers.
World Mental Health Day (October 10, 2026)
Dedicate this day to raising awareness about mental health issues and advocating for mental health care. Celebrate World Mental Health Day by sharing tips for mental wellness or supportive messages for anyone going through a hard time. Include this important cause in the marketing plan to show the target audience that brands care about well-being.
Halloween (October 31, 2026)
Get into the Halloween spirit by encouraging your followers to share their spooky or creative costumes, decorations, Zoom backgrounds, or party invitations in video format. Offer tips for how to edit Halloween videos with fun effects, scary music, and themed templates. Halloween marketing activities create memorable brand experiences.
November video ideas
National Entrepreneur's Day (November 18, 2026)
Celebrate innovation and entrepreneurship by featuring stories of small business owners and startups. Encourage entrepreneurs to share their journeys, challenges, and successes. Highlight how a solid marketing plan and collaboration from the entire team contribute to business growth.
Thanksgiving (November 26, 2026)
Celebrate a day of gratitude by encouraging audiences to share what they are thankful for this Thanksgiving. Create a more personal connection with followers by recording and editing videos of team members talking about what they are most grateful for. This is also a perfect opportunity for the marketing team to showcase the company culture. Involve the entire team and share content across all marketing channels.
Black Friday (November 27, 2026)
Kick off the holiday shopping season with engaging video content that showcases special offers, promotions, or gift ideas. Make sure the Black Friday sale videos are optimized for success by using dynamic transitions, bold text overlays, and urgent calls to action. These marketing campaigns drive significant revenue during the year's busiest shopping period.
December video ideas
Hanukkah (December 2 – December 10, 2026)
Celebrate the Festival of Lights and the miracle of the holy Menorah with followers this Hanukkah. Use Hanukkah video templates so participation is possible across the whole eight days, with templates for festive cards, menorah lighting invitations, traditions videos, and more.
Christmas Day (December 25, 2026)
Celebrate the festive season by encouraging audiences to share their Christmas celebrations, decorations, or heartwarming stories. Offer tips for creating festive videos using holiday templates, effects, and music to spread the holiday cheer. Holiday sales can also be promoted on social media. Check out these Christmas video ideas to help get started. December marketing campaigns drive year-end sales and build customer loyalty.
New Year's Eve (December 31, 2026)
Get ready to welcome 2027 by encouraging audiences to share their New Year's resolutions, reflections on the past year, or celebrations. Create a video summarizing the brand's achievements and the aims for next year. Use this opportunity to track progress and set new goals for the upcoming year.
Looking for more content ideas? Explore these AI prompts for writing video scripts and video marketing trends to inspire the 2026 marketing strategy.
Start editing social media videos with Clipchamp or download the Microsoft Clipchamp Windows app.
